




With each quarterly issue of the alumni magazine, The Indicator, the Development Office would run an ad to promote "planned giving". This opportunity to reconnect with Stevens and have a lasting impact was communicated through a series of testimonial based ads of current alums who had contributed donations. I worked closely with the Director of Planned Giving to create a series of ads increased familiarity/comfort of the "ask" with each new issue while telling a short story about community and the importance of alumni investment.