Planned Giving at Stevens

With each quarterly issue of the alumni magazine, The Indicator, the Development Office would run an ad to promote "planned giving". This opportunity to reconnect with Stevens and have a lasting impact was communicated through a series of testimonial based ads of current alums who had contributed donations. I worked closely with the Director of Planned Giving to create a series of ads increased familiarity/comfort of the "ask" with each new issue while telling a short story about community and the importance of alumni investment.